If there ever was a product in their pipeline that merited it, this is surely it.
But it is still irrefutable that WotC's market share owes its lion's part to their considerable marketing muscles. What other RPG publisher is able to secure highly visible product placement in properties like Stranger Things, Critical Role, even Pixar’s Onward?
I decided to do a little informal impromptu market survey yesterday — some mates of mine run a fairly major local brick-and-mortar games store. The staff are also veteran gamers themselves.
I asked them what games sell, and who buys them.
Top of the list — D&D. Of course.
Interestingly, they didn’t refer to any merits of the system, however well researched, as the game’s main selling point! Rather, they pointed at the aforementioned product placement and (obvious, really) the marketing power of the stacks of beautiful books and boxes with the D&D logo that fill 1/3rd of the physical space in the shop.
So ... I stand by the gist, if not all the detail, of my earlier assessment.
Second? Call of Cthulhu!
Nothing else really compares to these two; the OGL 5e games don’t even feature on the list, even collectively.
Ergo, the two top games are one very rules light and one fairly crunchy game.
This would seem to nicely refute all the claims that the trend towards crunch-free systems is what drives today’s RPG market.
What are the main customer demographics, then?
- D&D — pre-teens and teens
- CoC — teens and adults
If someone comes in looking for a very simple, entry-level game for a budding gamer around ten or below, they tend to purchase Mutant; to a large extent because it’s in Swedish, and simple.
Of course, though large for being what it is, this is just the feedback from one single brick-and-mortar chain in one remote corner of the planet — hardly conclusive evidence.
But until more comprehensive market research is made, it still ought to give us pause, and reason to reflect on the question I pose in the thread’s title.
Where do we believe the main market for this game is?
Is “crunch-free” the be-all and end-all answer to reaching it? Or does the target market actually tolerate a bit more crunch?
Do they even demand it?