I suspect the economics of this are a bit more complex than that ... precisely the fact that it is so popular and highly anticipated might actually be the strongest argument for a Kickstarter.
With a wildly successful project, you could amass substantial up-front cash that can be employed to expand the scope (new chapters/sections, adventures, illustrations, page count, etc) and/or improve quality (print, materials, binding, etc) of the product through stretch goals, well beyond what would be possible if you go straight to print.
That way, you can also fund supplementary materials — dice, GM screen, additional books, cards, boxes, starter sets, miniatures, battle maps, etc — to be released together with or soon after the core game, that might otherwise have to wait or not be made at all.
As one might anticipate a Blade Runner RPG Kickstarter doing no worse than other licensed RPG Kickstarter projects, it might be worthwhile going that route. Question is just, as I noted earlier, is Genuine game for it?
While on that subject though, another interesting factor here is that this actually seems to be the first time Genuine comes back to a game publisher for seconds.
So far, they’ve kept shopping around — all three aforementioned games were each published by different companies. Genuine now seemingly having committed to come back to Ligan with Blade Runner … I can’t help but have a question or two.
Suffice it to say, it would have been interesting to have a peek behind the scenes here.
[i]Before[/i] clicking that response button — [i]are you sure you actually [b]read[/b] it?[/i]
...[i]and[/i] checked if something more was posted on the subject [b]after[/b] it?
(weird ... broken BBCode...? Or [i]disabled?[/i])